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MAGNETIC

How Great Leaders Persuade and Inspire

The job market is more competitive than ever, and social issues seem largely intractable. Everybody is screaming for attention, but no one is being heard.

MAGNETIC is the book on persuasive communication, outlining how leaders like Steve Jobs and Elon Musk speak to:

  • Counter resistance

  • Promote new ideas

  • Build rapport

  • Speak with power

These tools have helped professionals win clients, climb the corporate ladder, get funding for new projects, win grants, and impact public policy. All based on the latest cutting-edge research in psychology. The book is loaded with examples from great leaders as well as countless students who have used these skills to advance their careers.

(coming in 2019)